Hook Rate Benchmark
Paste any video hook. Get a 100-point score, a projected 3-second hook-rate range vs platform benchmarks, and 3 rewritten variants that lift the score.
This is an interactive tool
The Hook Rate Benchmark loads automatically — no signup required.
Use Hook Rate BenchmarkWhat You Get
- 0-100 hook rate score with platform-specific benchmarks
- Projected 3-second hook-rate range for TikTok, Reels, Shorts, Facebook
- Six-dimension breakdown: pattern interrupt, curiosity gap, specificity, emotion, pace, ad-policy safety
- 3 rewritten hook variants tuned to lift the score
- Industry-aware comparison vs category baselines
This free hook rate benchmark tool scores any video hook on a 100-point scale and projects the hook rate it is likely to produce, measured against real platform baselines rather than a generic grade.
Hook rate — the share of viewers still watching at three seconds — is the single most diagnostic metric in short-form video. A weak hook rate caps everything downstream: it does not matter how strong your demonstration or offer is if four out of five people never reach it. Most creators only discover a hook was weak after publishing and waiting for data.
This tool scores the hook before you shoot. It returns a 0-100 score, a projected hook-rate range for your platform, a one-line verdict, and a breakdown across six dimensions — pattern interrupt, curiosity gap, specificity, emotional charge, spoken pace, and ad-policy safety — plus three rewritten variants that would lift the score. Five analyzes per day, no signup.
How It Works
- Paste your hook — Just the opening line — the first sentence a viewer would hear or read. One line is what gets scored.
- Select the platform — TikTok, Instagram Reels, YouTube Shorts, or Facebook. Baseline hook rates differ materially between them, so the same hook is scored against a different bar on each.
- Read the six dimension scores — Pattern interrupt, curiosity gap, specificity, emotional charge, spoken pace, and ad-policy safety are each scored out of 10 with a note, so you can see which one is dragging.
- Take one of the three rewrites — Every analysis returns three rewritten variants with the reasoning behind each. Fixing the lowest-scoring dimension usually moves the projection more than starting over.
Example Output
Input: "Check out this amazing skincare product I found" — TikTok
Score and projection
31 / 100, with a projected hook rate below the 25-35% TikTok baseline.
Verdict: generic opener with no specific claim and no open loop.
Dimensions (each out of 10)
Pattern interrupt 2 — opens exactly like thousands of other videos.
Curiosity gap 1 — nothing is withheld, so nothing needs resolving.
Specificity 1 — "amazing product" names no outcome, no problem, no number.
Emotional charge 2 — mild enthusiasm, no surprise or tension.
Spoken pace 8 — it does read in under two seconds.
Ad-policy safety 10 — no medical or financial claims to flag.
One of the three suggested rewrites
"The third ingredient on this label is the only one doing anything." — lifts specificity and opens a loop the viewer has to close.