UGC Cost Calculator
See exactly how much you could save on video ad production. Compare hiring UGC creators vs AI-generated UGC vs doing it yourself.
This is an interactive tool
The UGC Cost Calculator loads automatically — no signup required.
Use UGC Cost CalculatorWhat You Get
- Side-by-side cost comparison: Human creators vs AI vs DIY
- Calculate per-video and monthly production costs
- Factor in turnaround time and opportunity cost
- See potential savings with AI-generated UGC
- Adjust inputs for your specific use case
This free UGC cost calculator compares what video ad production costs across three routes — hiring UGC creators, generating with UGC Copilot, or filming it yourself — at your own monthly volume.
UGC pricing is hard to reason about in the abstract. A per-video rate sounds manageable until you multiply it by the volume a testing programme actually needs, and the gap between four videos a month and forty is where most content budgets quietly break.
Set your volume and quality tier and the calculator returns a per-video rate and a monthly total for each route, plus the savings against hiring creators. The maths runs in your browser, there is no usage limit, and no account is required.
How It Works
- Set your monthly volume — How many finished videos you need per month. Every route is priced per video, so this scales all three totals together.
- Choose a quality tier — Standard or high. The tier selects the per-video rate for each route — high roughly doubles the creator rate and the render cost.
- Compare the three routes — You get a per-video rate and a monthly total for UGC creators, UGC Copilot, and DIY self-filming, with the savings against hiring creators called out.
Example Output
Input: 20 videos per month, standard quality
UGC Creators
$250 per video — $5,000 per month.
UGC Copilot
$8 per video — $160 per month.
DIY (self-filmed)
$75 per video — $1,500 per month, before your own time.
At high quality
The creator rate roughly doubles to $500 per video and the render cost rises to $15, so the gap between the two widens as quality goes up rather than narrowing.