Creatify vs HeyGen
An AI ad generator vs an AI avatar platform, compared on verified pricing, free plans, actors and models.
Quick Answer
Creatify is an AI ad generator: paste a product URL and get image and video ads with AI actors, ad cloning and 100+ models on Pro. HeyGen is an avatar-video platform for talking-head, training and translated video. Both have free plans; Creatify Starter is $39/month and HeyGen Creator $29/month. Choose Creatify for ad volume, HeyGen for avatar video.
UGC Copilot makes a competing product, so we kept this comparison to facts: prices and plans come from each vendor's official website, and we note where something is not published.
Creatify vs HeyGen: side by side
| Feature | Creatify | HeyGen |
|---|---|---|
| Primary focus | Product URL to image and video ads | Avatar video, translation and lip-sync |
| Actors / avatars | 300 actors (Starter); 1,500 + 3 custom (Pro) | Avatars of yourself: 1 custom (Free), 5 (Business) |
| Ad-specific tools | Ad templates, ad cloning, competitor ad tracker | Not the core focus |
| Max video length | 2 min (Starter), 10 min (Pro) | 1 min (Free), 30 min (Creator/Pro), 60 min (Business) |
| Video models named on site | Aurora + 50–100+ (Veo 3.1, Kling 3.0, Seedance 2.5…) | Avatar IV, Avatar V, Seedance 2.0 |
| Seats | Up to 5 on Pro (2 included) | Business: per-seat pricing, SSO |
| Public pricing | Yes | Yes |
| Cheapest paid plan (monthly) | $39/mo (Starter) | $29/mo (Creator) |
| Free plan or trial | Free plan (10 credits/mo) | Free plan (3 videos/mo) |
Creatify vs HeyGen pricing
Creatify pricing (verified Oct 1, 2026)
| Plan | Monthly | Billed annually, per month | Includes |
|---|---|---|---|
| Free | $0 | $0 | 10 credits/month (about 2 video ads), 300 AI actors, 10 premium models; watermarked exports |
| Starter | $39 | $19 | 100 credits/month, 300 AI actors, 50+ premium models, videos up to 2 min, 1 seat |
| Pro | $99 | $49 | 300 credits/month at the base price (tiers up to 5,000), 1,500 AI actors + 3 custom avatars, 100+ models, videos up to 10 min, up to 5 seats (2 included) |
| Enterprise | — | — | Custom pricing; custom credits and seats, API, done-for-you studio |
— = not published on the official site.
Free option: Free plan: 10 credits a month (about two video ads), with watermarked exports.
Source: Creatify official pricing page (creatify.ai/pricing)
HeyGen pricing (verified Oct 1, 2026)
| Plan | Monthly | Billed annually, per month | Includes |
|---|---|---|---|
| Free | $0 | $0 | 3 videos/month, videos up to 1 min, 1 custom video avatar, Avatar IV access, 30+ languages |
| Creator | $29 | $24 | 600 credits/month, videos up to 30 min, 1080p export, voice cloning, 175+ languages |
| Pro | $49 | $41 | 1,000 credits/month (scales up to 100,000 credits), videos up to 30 min, 4K export |
| Business | $149 | $119 | 1,500 credits/month, +$20 per extra seat/month, videos up to 60 min, 4K, 5 custom video avatars, SSO |
| Enterprise | — | — | Contact sales; no video duration maximum |
— = not published on the official site.
Free option: Free plan: 3 videos per month (up to 1 minute each), no credit card required.
Choose Creatify if…
- You sell products online and want ads generated from a product URL
- You want image ads and video ads from the same tool
- You want ad cloning and a competitor ad tracker
- You want a huge model menu (100+ on Pro), including Veo 3.1, Kling 3.0 and Seedance 2.5
Choose HeyGen if…
- You want a realistic avatar of yourself presenting
- You need translation and lip-sync in 175+ languages
- You make longer videos (up to 30 minutes on Creator)
- You want 4K export and team features like SSO on higher plans
Where UGC Copilot fits
Creatify generates ads and HeyGen generates presenters; neither starts with research into what your market responds to. UGC Copilot is a third option built around that step: trend and competitor analysis for your product, a hook-led script, an AI creator or an AI Twin with your face and voice, and rendering on Veo 3.1, Kling 3.0 or Seedance, from $29/month or a one-time $9 Starter Pack. If you need image ads at volume or multilingual presenter video, Creatify or HeyGen is the better fit.
UGC Copilot: Creator $29/mo (500 credits), Pro $79/mo (1,800 credits), Business $149/mo (4,000 credits); annual billing saves 2 months. No subscription needed: a one-time $9 Starter Pack (180 credits incl. the 50-credit first-purchase bonus) and credit packs from $25 (200 credits). Your first ad build is free, no card required. Full UGC Copilot pricing
Frequently Asked Questions
Creatify vs HeyGen: which should you pick?
Choose Creatify if you are an e-commerce or performance team that wants ads — images and video — generated from product pages, with ad cloning and the widest model menu. Choose HeyGen if you need a presenter: an avatar of yourself, translation, or long-form video. Both have free plans, so test each on the job you actually need done.