Arcads vs HeyGen
AI actors for performance ads vs avatar video for everything else, compared on verified pricing and fit.
Quick Answer
Arcads is built for UGC-style performance ads with 1,000+ AI actors; HeyGen is a general avatar-video platform with realistic avatars of yourself, 175+ languages and translation. HeyGen publishes prices — a free plan, then Creator at $29/month — while Arcads doesn't. Choose Arcads for actor-led ad testing, HeyGen for talking-head, training and localized video.
UGC Copilot makes a competing product, so we kept this comparison to facts: prices and plans come from each vendor's official website, and we note where something is not published.
Arcads vs HeyGen: side by side
| Feature | Arcads | HeyGen |
|---|---|---|
| Primary focus | UGC-style performance ads | Avatar video, translation and lip-sync |
| Avatars | 1,000+ AI actors plus custom avatars | Avatars of yourself (1 custom on Free, 5 on Business) |
| Video models named on site | Seedance 2.5, Kling | Avatar IV, Avatar V, Seedance 2.0 |
| Plan structure | Starter, Creator, custom Pro/Scale/Business | Free, Creator, Pro, Business, Enterprise |
| Teams | Custom plans via sales | Business: per-seat pricing and SSO; Enterprise via sales |
| Public pricing | No (not published) | Yes |
| Cheapest paid plan (monthly) | Not published | $29/mo (Creator) |
| Free plan or trial | 3-day trial (card) | Free plan (3 videos/mo) |
Arcads vs HeyGen pricing
Arcads pricing (checked Oct 1, 2026)
Arcads doesn't publish prices on its website (checked Oct 1, 2026). Its help center lists this plan structure:
| Plan | Monthly | Billed annually, per month | Includes |
|---|---|---|---|
| Starter | — | — | 8,000 monthly credits; unused credits do not roll over |
| Creator | — | — | 16,000 monthly credits; unused credits do not roll over |
| Pro / Scale / Business | — | — | Custom plans via sales; unused credits roll over; overage billed per credit |
— = not published on the official site.
Free option: 3-day free trial. Per Arcads' help center, your saved card is charged for the Starter plan when the trial ends.
Source: Arcads help center
HeyGen pricing (verified Oct 1, 2026)
| Plan | Monthly | Billed annually, per month | Includes |
|---|---|---|---|
| Free | $0 | $0 | 3 videos/month, videos up to 1 min, 1 custom video avatar, Avatar IV access, 30+ languages |
| Creator | $29 | $24 | 600 credits/month, videos up to 30 min, 1080p export, voice cloning, 175+ languages |
| Pro | $49 | $41 | 1,000 credits/month (scales up to 100,000 credits), videos up to 30 min, 4K export |
| Business | $149 | $119 | 1,500 credits/month, +$20 per extra seat/month, videos up to 60 min, 4K, 5 custom video avatars, SSO |
| Enterprise | — | — | Contact sales; no video duration maximum |
— = not published on the official site.
Free option: Free plan: 3 videos per month (up to 1 minute each), no credit card required.
Choose Arcads if…
- You produce UGC-style ads for paid social and test many actor variants
- You want a 1,000+ AI actor roster plus custom avatars
- You want generative models like Seedance 2.5 and Kling next to your actors
- You are fine buying larger, custom plans through sales
Choose HeyGen if…
- You want a realistic avatar of yourself for talking-head video
- You need translation and lip-sync (175+ languages on Creator)
- You make training, onboarding or explainer videos up to 30–60 minutes
- You want to start free (3 videos a month) and see published prices
Where UGC Copilot fits
If your goal is paid-social ads and you want the research and scripting done for you, UGC Copilot is a third option: trend and competitor analysis for your product, a hook-led script, an AI creator or an AI Twin with your face and voice, and rendering on Veo 3.1, Kling 3.0 or Seedance, from $29/month or a one-time $9 Starter Pack. For long-form training video or translation into dozens of languages, HeyGen is the better tool.
UGC Copilot: Creator $29/mo (500 credits), Pro $79/mo (1,800 credits), Business $149/mo (4,000 credits); annual billing saves 2 months. No subscription needed: a one-time $9 Starter Pack (180 credits incl. the 50-credit first-purchase bonus) and credit packs from $25 (200 credits). Your first ad build is free, no card required. Full UGC Copilot pricing
Frequently Asked Questions
Arcads vs HeyGen: which should you pick?
They overlap less than it seems. Arcads is an ad tool: AI actors, fast variants, performance marketing. HeyGen is an avatar-video platform: a digital you, translation, training and long-form video, with a free plan and published prices. Pick Arcads for UGC ad volume; pick HeyGen for talking-head and multilingual video.