Text overlays are on-screen text elements added to videos to reinforce key messages, add captions, or highlight calls-to-action. They improve engagement by making content accessible to viewers watching without sound and emphasizing important points. UGC Copilot includes a text overlay editor for customizing video content.
Video Text Overlay
Frequently Asked Questions
How much do text overlays affect ad performance?
Significantly. Industry data consistently shows that the majority of social video — often cited around 80% — is watched with sound off, so on-screen text is often the only message viewers process. Adding well-timed hook text in the first 2 seconds typically lifts hook rate by a meaningful margin. UGC Copilot generates text overlays automatically, synced to the script's pacing.
Where should I place text overlays in a vertical video?
Inside the safe zone — roughly the middle 70% of the frame vertically, well clear of the top 14% (where TikTok and Reels overlay creator handles) and the bottom 24% (where captions and CTAs live). UGC Copilot's text overlay editor enforces these safe zones automatically so overlays never get clipped by platform UI.
How much text should I put on screen at once?
Three to seven words per beat, refreshed every 1.5–2 seconds. More than seven words breaks readability on a phone screen at scrolling speed. Headline-style font weight (700+) and high-contrast color (white-on-darken or yellow-on-darken) are standard. UGC Copilot's overlays follow these conventions by default.