Synthetic media refers to any content—images, videos, audio—created or modified by artificial intelligence. This includes AI-generated faces, deepfakes, voice cloning, and generative video. When used ethically for marketing, synthetic media enables rapid content creation at scale.
AI-Generated Synthetic Media
Frequently Asked Questions
Is synthetic media the same as AI UGC?
AI UGC is one type of synthetic media. Synthetic media is the broader category — any media generated or substantially modified by AI, including video, audio, images, and voice. AI UGC specifically refers to creator-style video ads. Voice cloning, deepfakes, AI-generated podcasts, and image generation all fall under synthetic media but are not all AI UGC.
What disclosure is required for synthetic media in advertising?
In the US, FTC guidance directs that material AI generation be disclosed if it could mislead consumers — typically a "Made with AI" caption or platform-native AI label. Meta, TikTok, YouTube, and LinkedIn all require disclosure of synthetic video as of 2024 and have automated detection in place. UGC Copilot adds the required metadata flags so the platforms label uploads correctly. Always confirm current platform-specific requirements before launching campaigns.
Can platforms detect synthetic media automatically?
Yes — Meta, TikTok, and YouTube run automated synthetic-media detection on uploads, and detection has improved substantially over the past several years. The honest play is to disclose AI use rather than evade detection. Hidden synthetic media gets demoted in the algorithm; properly disclosed AI content does not.