A call-to-action (CTA) is a prompt that tells viewers what to do next, such as "Shop now," "Learn more," or "Follow for more." Effective CTAs are clear, urgent, and placed strategically in videos. UGC Copilot generates contextual CTAs optimized for each platform and product type.
CTA (Call-to-Action)
Frequently Asked Questions
What makes a CTA convert better in UGC ads?
Specificity and urgency. Generic CTAs like "shop now" underperform specific ones like "tap the link to grab the $29 starter" by 20–40% on click-through. The strongest CTAs reference the hook ("…that's why I switched — link in bio") and add a soft scarcity cue (limited stock, today only, first 100). UGC Copilot generates contextual CTAs tied to the script's opening hook.
Should the CTA be in the script, the text overlay, or both?
Both. Spoken CTA at the 80–90% mark of the video carries the emotional close; on-screen text CTA reinforces it for sound-off viewers. The two should match exactly — split CTAs ("see description below" vs "tap the link") confuse viewers and tank click-through. UGC Copilot syncs script and overlay CTAs by default.
How early should I tease the CTA in a UGC video?
Hint at it in the first 5 seconds, deliver it explicitly at the 80–90% mark. Front-loading the full CTA ("buy this now") before viewers have processed the value prop kills retention. The pattern that works: hook → problem → solution (which is the product) → soft tease → proof → CTA.